Empower

Empower is a skateboard company that wants to run a multimedia campaign focusing on female customers to promote encouragement and confidence. They want to tackle this campaign in a new way that breaks traditional norms.

Year: 2022

Software: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Canva

Case Study: Typography / Multimedia

About Empower

“EMPOWER” is meant to encourage women to get out and do anything they want without respect for what society sees as a male field.

A key element to show was a female figure. The figure herself is in the perspective as if we were looking up to her. The pose of the female figure, down to the typography itself, celebrates movement, and the complementary colors give the piece a bit of joy in partaking in new and exciting adventures

Empower uses bold and exciting visuals, cool colors and dynamic typography to draw attention to the poster’s message.